Find Your Alpha
Find Your Alpha
We build foundational models that predict every human behavior
We build foundational models that predict every human behavior
Universal Predictions
Universal Predictions
Universal Predictions
Our AI accurately predicts how and why individuals and groups respond to any situation.
Our AI accurately predicts how and why individuals and groups respond to any situation.
Our AI accurately predicts how and why individuals and groups respond to any situation.
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TAKE CONTROL OF THE FUTURE
Our Features
Our Features
Our Features
Predict
Real Time
Measureable ROI
Recommended Responses
A single model that allows you to know how people will react to events before they react, even to completely new scenarios.
Predict
Real Time
Measureable ROI
Recommended Responses
A single model that allows you to know how people will react to events before they react, even to completely new scenarios.
Predict
Real Time
Measureable ROI
Recommended Responses
A single model that allows you to know how people will react to events before they react, even to completely new scenarios.
Simulate
De-Risk Decisions
Generate Synthetic Data
Auditable long form simulations of how customers, employees, adversaries, and populations would react to change.
Simulate
De-Risk Decisions
Generate Synthetic Data
Auditable long form simulations of how customers, employees, adversaries, and populations would react to change.
Simulate
De-Risk Decisions
Generate Synthetic Data
Auditable long form simulations of how customers, employees, adversaries, and populations would react to change.
Train
Train LLMs
Improve Agents
Train Robots
The LBM a data generator and an infrastructure layer that can teach AI to understand humans and how to interact with us.
Train
Train LLMs
Improve Agents
Train Robots
The LBM a data generator and an infrastructure layer that can teach AI to understand humans and how to interact with us.
Train
Train LLMs
Improve Agents
Train Robots
The LBM a data generator and an infrastructure layer that can teach AI to understand humans and how to interact with us.
Orchestrate
Human-AI Interactions
Ensures your AI systems operate with the goal of maximizing the human value you are seeking.
Orchestrate
Human-AI Interactions
Ensures your AI systems operate with the goal of maximizing the human value you are seeking.
Orchestrate
Human-AI Interactions
Ensures your AI systems operate with the goal of maximizing the human value you are seeking.
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FROM DATA TO BEHAVIORAL INTELLIGENCE
Applications
Applications
Applications
We enable organizations to anticipate decisions, simulate actors, and explain any behavior across complex real-world environments.
We enable organizations to anticipate decisions, simulate actors, and explain any behavior across complex real-world environments.
Capital Markets
Sees the market’s next move before it happens. The LBM generates alternative data with unique behavioral alpha.
Fintech
One model that knows how much money will exist in your system, how and who will spend money, and what offers to provide each individual in real time.
Gaming
Map the fundamental DNA of players with a single model: unlocks ROI (cold start, LTV, whales maintenance, etc.), revolutionize adaptive gaming and social ecosystems that respond to every unique personality.
Defense
Master the human terrain with tactical foresight. Simulate adversary responses and population dynamics to navigate high-stakes environments with total clarity.
Large Language Models
The behavioral layer for the next generation of AI. Grounds models in a foundational understanding of human behavior during training and production, moving beyond text patterns and into true human modelling.
Healthcare
Master the science of human compliance. LBM enables predictive engagement that increases retention, compliance, targeting accuracy and LTV.
Robotics
Give machines a social compass in both training and operation. Enable autonomous systems to intuitively navigate human intent, making them safe, relatable, and truly "human-ready" for the real world.
Sales
Turns your process into a predictive revenue engine by using an LBM to autonomously guide every sale through the 'next-best-actions' to close a deal.
E-Commerce
Driving active intent. Engineer the exact path to purchase by predicting the individual drivers of how each of your customers decide.
SaaS
Goes beyond engagement metrics to the core of user adoption, architecting platforms that feel intuitive to how people actually work.
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OUR ARCHITECTURE
How the Large Behavioral Model Works
How the Large Behavioral Model Works
How the Large Behavioral Model Works
/01
Integration Layer
Safely connect your signals: telemetry, metadata, decisions, influence networks, contextual data, and unstructured sources.
/02
Ontology Layer
Multi-Modal translator of raw signals into structured behavioral drivers for each individual or group.
/03
Prediction Engine
Know how individuals or populations will respond to any situation. Produces probabilistic outcomes, confidence scores, and auditable explanations.
/04
Decisions Layer
Simulate strategies, optimize decisions and change the future.
/01
Integration Layer
Safely connect your signals: telemetry, metadata, decisions, influence networks, contextual data, and unstructured sources.
Prediction Engine
Ontology Layer
Decisions Layer
/01
Integration Layer
Safely connect your signals: telemetry, metadata, decisions, influence networks, contextual data, and unstructured sources.
Prediction Engine
Ontology Layer
Decisions Layer
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OUR BREAKTHROUGHS
Publications
/
2025
Decoding the Human Factor: High Fidelity Behavioral Predictions
8B
Model Parameters
2.9X
Macro-F1 Boost
74
Psychometric Dimensions
/
2025
Decoding the Human Factor: High Fidelity Behavioral Predictions
8B
Model Parameters
2.9X
Macro-F1 Boost
74
Psychometric Dimensions
/
2026
The Alignment Trap: Why AI Agents Must Model What We Do, Not What We Say
Stability
Persona Persistence
55
Strategic Scenarios
3X
Simulation Fidelity
/
2026
The Alignment Trap: Why AI Agents Must Model What We Do, Not What We Say
Stability
Persona Persistence
55
Strategic Scenarios
3X
Simulation Fidelity
/
2026
The Alignment Trap: Why AI Agents Must Model What We Do, Not What We Say
Stability
Persona Persistence
55
Strategic Scenarios
3X
Simulation Fidelity
/
ABOUT US
Cross-Disciplinary Team
Future labs is bringing together the best talents in AI, psychology, and biology to solve on one of the most difficult and consequential problems of our time.
The future is too important to be left up to chance.
BD
Amit Gal Or
CEO
Serial entrepreneur with over a decade of experience in building international technology businesses.
AI
Ehud Ezra
CTO
17 years of experience in AI, CTO of several unicorns, built products from concepts to millions of users globally.
AI
Dr. Ben Yellin
Senior AI Scientist
20 years of experience as data scientist with specialty in training AI models. Holds a PhD in physics.
Behavior
Prof. Eyal Fruchter
Head of Research
Internationally recognized psychiatrist. Head of Israel's National Psychiatry NGO, former CEO of several hosptals, and Head of Mental Health at IDF.
BD
Amir Gal Or
Chairman
Reknowned technology investor and managing partner of Infinity Group, a leading cross-border investment firm, he has led more than 250 investments and over average 25% IRR.
AI
Dr. Idan Zinner
Senior Data Scientist
Experienced data scientist in the global markets, speciality with transformers since 2018 amd with vast knowledge of time series.
Behavior
Dr. Shula Grinapol
Chief Researcher
Clinical researcher specializing in behavioral-biological intelligence systems and mental health research. PhD in community mental health. Head of Clinical Research at Rambam and Ma’ale HaCarmel Hospital.
AI
Dr. Roi Reichart
AI Specialist
Technion Professor and Vice Dean, Cambridge affiliated lecturer, and international NLP/ML expert. Co-editor in Chief of TACL and consultant for firms like Meta, his research bridges AI and human mind sciences.
BIO
Hagai Levi, PhD C.
Head of Bioinformatics
PhD candidate in Computer Science and Bioinformatics at Tel-Aviv University. Leader in development of polygenic risk scores, combined with software architecture experience, spearheading biological impact on behavior.
AI
Dr. Guy Amir
Head of Financial AI
Agentic AI expert and senior quantitative researcher. PhD in applied mathematics, combining machine learning with classical approximation theory.
AI
Ehud Malul
Senior Data Scientist
Applied AI scientist with expertise in deep learning Large Language Models (LLMs) and end-to-end AI systems. He specializes in training LLMs, building multi-agent and generate AI systems that operate accurately in complex real world scenarios.
Behavior
Dr. Mark Foreman
Chief Researcher
Experienced microbiologist with sub expertise in bioinformatics. He is an expert in using advanced computational tools to connect the biological and computational world, working on how behavior and biology intersect.
AI
Ohad Etzion
Head of Engineering
Head of development teams with over a decade of experience in building enterprise-level operational systems.
BIO
Dr. Dan Shechtman
Advistor
Nobel Laureate in Chemistry (2011), revolutionized materials science with his discovery of quasicrystals, challenging long-held beliefs about crystal structures.
AI
Shmuel Mizrahi
AI Engineer
a senior AI Engineer with 10 years of e2e experience delivering production-grade AI systems across AI, MLOps, Data Science, and Data Engineering.
AI
Matan Greisas
Data Engineer
Experienced data engineer and data analyst, specializing in ingesting and transforming economic data for AI systems.
BIO
Eran Shpigelman
Data Scientist
Computer scientist & data expert specializing in delivering tailored solutions that combine health and psychological information with real world data.
BIO
Mai Ben Dayan
BIoinformatician
Specialized in building polygenic risk scores, including for multi-ethnic populations across various traits. Experienced in both physical and behavioral computational analysis.
BD
Tamar Tzioni
BD Associate
Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.
Behavior
Neta Dayagi
Psychologist
Clinical psychologist with sub-expertise in economics, working on interactions of psychometric traits with decision making events.
FUN
Nova
Head of Security
Our fiercest fighter.
FUN
Fuksi
Chief Entertainment
Agent of chaos.
Fun
Bissy
Office Manager
Seasoned, experienced manager, harnessing her knowledge to instill order.
Fun
Bira
Intern
We're still trying to figure her out.
The difference is clear
Legacy ML
Legacy ML
Agents & LLMs
Agents & LLMs
Large Behavioral Model
(LBM)
Large Behavioral Model
(LBM)
Method
Method
How prediction is calculated
How prediction is calculated
Static Classification
(history ⟶ future)
Static Classification
(history ⟶ future)
Prompt engineering
(“Act like X”)
Prompt engineering
(“Act like X”)
Drivers of Behavior
⟶ Universal Model
Drivers of Behavior
⟶ Universal Model
Data
Data
What's required to operate model
What's required to operate model
Needs historical data + stable,
non-changing scenarios.
Needs historical data + stable,
non-changing scenarios.
Prompting, agents, fine-tuning.
Still inaccurate.
Prompting, agents, fine-tuning.
Still inaccurate.
Can handle any scenario.
Can handle any scenario.
Familiar Situations
Familiar Situations
Scenarios that repeat in your system
Scenarios that repeat in your system
High performance
Low-medium performance
95% accuracy,
High performance
95% accuracy,
High performance
New Situations
New Situations
Surprising events that never happened before
Surprising events that never happened before
Fails (no training data)
Fails (no training data)
Fails (generic responses),
No validation
Fails (generic responses),
No validation
70-90% accuracy,
High performance
70-90% accuracy,
High performance
Early Detection
Early Detection
'Cold Start' when there's little data
'Cold Start' when there's little data
Fails (needs history)
Fails (needs history)
Fails (guesswork)
Fails (guesswork)
Succeeds
(Infers traits from context)
Succeeds
(Infers traits from context)
Cost
Cost
Price to run each prediction
Price to run each prediction
Low-mid
(increases with complexity)
Low-mid
(increases with complexity)
Mid-high
Mid-high
Low
Low
Speed
Speed
How fast results are provided
How fast results are provided
Fast
Fast
Slow
Slow
Fast
Fast
Understand what drives people
Understand what drives people
Shape what's about to happen
Shape what's about to happen
The future is too important to leave up to chance.
Trillions of interacting decisions across individuals, organizations, cultures, and states.
Trillions of interacting decisions across individuals, organizations, cultures, and states.
Model humanity
Model humanity